strategic support for creatives

Whitley Gaffney is a creative strategist who works at the intersection of content, strategy, and execution — serving as the right hand to modern creatives ready to grow with clarity and purpose.

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My Services

    • Social Media Strategy & Content Planning: Developing comprehensive strategies and content calendars to align with brand objectives.

    • Project Management & Editorial Calendar Oversight: Coordinating and managing timelines, deliverables, and content schedules.

    • Affiliate Marketing Strategy: Planning and implementing affiliate linking strategies to enhance revenue streams.

    • Brand Strategy & Positioning: Helping clients define or refine their goals and brand voice.

    • Workflow & Process Optimization: Designing and implementing efficient systems for smoother execution.

    • Copywriting & Content Creation: Crafting engaging social media posts and captions, blog posts, Substack posts, newsletters, and email campaigns.

    • Graphic Design: Designing social media graphics, Pinterest pins, email templates, collages, Substack graphics, and other marketing materials.

    • Video Editing & Production: Editing and producing video content for social media and other platforms.

    • Photography: Shooting, editing, and creative direction. View my portfolio.

    • Presentation & Pitch Deck Design: Creating polished visuals and messaging for pitches and meetings.

    • Virtual Assistant Support: Providing administrative assistance, including email and DM management, and general support tasks.

    • Travel Planning & Coordination: Assisting with travel arrangements and itinerary planning.

    • Client Communication & Engagement: Managing client and brand communications to ensure timely responses and engagement.

    • Team Coordination & Collaboration Facilitation: Managing communication between freelancers, vendors, or internal teams

    • Event Planning & Management: Organizing launch events, workshops, or meetups.

    • Data Tracking & Reporting: Monitoring project metrics, social engagement, affiliate analytics, or campaign results to inform strategy

About Whitley

Whitley Gaffney has over ten years of corporate experience in digital strategy, internal communication, and supporting senior leaders. After working across a variety of organizations including Wounded Warrior Project, the Hospital Corporation of America (HCA), and Deloitte she found a way to turn her hobbies into a career and pivoted to pursue work in the creative space.

Whitley specializes in content planning and execution, brand strategy, project management, and streamlining day-to-day operations for bloggers, influencers, authors, and other creatives. She plays a key behind-the-scenes role as a trusted advisor, helping clients stay focused on their creative vision while ensuring the backend runs smoothly.

Collaborative, detail-oriented, and deeply attuned to the needs of modern creatives — Whitley is the strategic partner behind the scenes helping her clients move forward with purpose.

Whitley is based in Washington, D.C. but works with clients across the country virtually and, on occasion, in-person. She likes to align herself with people and companies who have a passion for travel, photography, design, and the outdoors.